Founder Travis Snider

My Story

Embarking on my wellness journey marked an incredible transformation. From one addiction to another, my pursuit of happiness took unexpected turns until I observed a remarkable change in my friend. Witnessing his increased smiles, weight loss, and elevated emotional well-being ignited a newfound passion for health within me. This passion became a dedicated purpose, leading me down the path of an obsessive lifestyle focused on learning and adopting only the healthiest practices.

Navigating the challenges of the health world, I spent seven years exploring various superfoods and supplements, meticulously comparing qualities through extensive trials. Despite the time and financial investments, I leveraged my experiences to develop a comprehensive website over two years. Relocating to the mountains, I immersed myself in daily health education, akin to being in a perpetual school of wellness.

The revelation of Dr. Sebi's teachings exposed the falsehoods surrounding the health supplement and food industry. Incorporating seamoss into my routine brought transformative benefits within a week, prompting me to delve deeper into the natural holistic realm of true wellness. Discovering the virtues of Burdock Root and Chaga further solidified my commitment.

A pivotal moment came when I learned I could forage for these plants all around me. Transitioning from working on million-dollar cars in the suburbs to a full-time venture of foraging herbs in the mountains with my dog signaled an extraordinary lifestyle shift. Each plant picked became a source of anticipation for the extraordinary, unveiling a world of holistic well-being beyond my previous imagination.

My journey led me to a chance encounter with someone in the mountains who enlightened me about foraging for these beneficial plants. Intrigued, my dog and I embraced the prospect of a full-time venture, anticipating extraordinary outcomes with every plant we picked that summer.

Transitioning from the hustle of working on million-dollar cars in the suburbs of the wealthiest county in America to the serene mountains foraging herbs was a profound lifestyle change. It was a shift from material pursuits to a deeper connection with nature and holistic well-being.

As I delved into the world of foraging, I discovered the abundance of health-giving treasures surrounding us. The pursuit of these natural wonders became not just a personal mission but a shared journey with my loyal companion. Together, we unearthed the magic of plants like Burdock Root and Chaga, realizing the transformative power they held for the mind, body, and soul.

This shift from a conventional urban existence to a more natural and holistic lifestyle has been nothing short of extraordinary. It's a testament to the incredible possibilities that lie in embracing the simplicity and wisdom of the earth. My hope now is to inspire others to embark on their unique wellness journey, discovering the profound joy and fulfillment that comes from aligning with nature's gifts.

The Sad Fact of the Health and Herbal Supplement Industry

Despite the legal obligation to ensure their authenticity, published reports show that a portion of these botanical ingredients and products are adulterated. Most often, such adulteration is carried out for financial gain, where ingredients are intentionally substituted, diluted, or “fortified” with undisclosed much lower costs of commodity ingredients. While some of the adulteration is easily detected with simple laboratory assays, the adulterers frequently use sophisticated schemes to mimic the visual aspects and chemical composition of the labeled botanical ingredient in order to deceive the analytical methods that are used for authentication.

In most cases, adulteration is done by providing botanical ingredients that appear to comply with specifications and standardization requirements for specific marker/active compounds but, in fact, simply exploit the lack of specificity of the test method used to measure them.

A declaration of methodology used to obtain the quantitative results should become standard industry practice.

My Mission

My firsthand experience as a health product consumer and advocate has revealed the pervasive false claims within the health and holistic natural industry. I've undertaken the task of demonstrating effective ways to achieve health, having done the groundwork. Many struggle to attain genuine health, facing ineffective solutions amidst a market flooded with deceptive product claims.

It's not merely about products; it extends to navigating your health. The majority remain uncertain about effective health strategies, with many market-promoted benefits proving false and counterproductive. Numerous popular supplements incorporate harmful ingredients like sugar syrups, corn starch, soy, artificial flavorings, and colors—proven to link directly to health issues.

My purpose and ambition revolve around uncovering the truth behind genuine health, a journey marked by shocking revelations about the entire health industry. My own transformative experiences drive my dedicated mission to make this quest accessible to others. Seeking true health and natural healing isn't easy, and I aim to provide the resources for others to easily experience the same transformation while navigating their own path to well-being.